Your new
production company
OUR Identity
We are a NYC based full-service video production company with over a decade of agency know how that specializes in short form story telling and commercial work.
Video Offerings
TV Commercials
We create high-impact commercials that grab attention and drive results. From national TV campaigns to digital and CTV spots, our work combines storytelling, cinematic quality, and brand strategy to make every frame count.
Branded Content
Our branded content turns ideas into stories that resonate. Whether it’s a mini-documentary, founder profile, how-to or lifestyle film we craft content that strengthens brand identity and connects emotionally with audiences.
CORPORATE VIDEOS
We help startups, investors, and established companies tell their stories with clarity and impact. From investor pitch videos to internal communications and case studies, our corporate content communicates strategy, vision, and credibility.
PRODUCT EXPLAINERS
We create product videos that make innovation easy to understand and exciting to watch. Whether it’s a tech demo, app walkthrough, or physical product showcase, our explainers use clean storytelling, thoughtful visuals, and design-driven clarity to highlight how your product works - and why people should care.
MUSIC VIDEOS
From concept to final cut, we collaborate with artists to create cinematic music videos that amplify sound through striking visuals. Our approach blends narrative, performance, and design to craft videos that capture emotion, energy, and artistic identity - turning each track into an unforgettable visual experience.
VIDEO ADS
We make performance-focused video ads that drive clicks, sales, and brand awareness. Designed for paid placements across YouTube, Meta, and TikTok. Our ads balance strategy with creativity, while delivering content that stops thumbs, earns attention, and delivers measurable results.
TESTIMONIALS
We produce authentic testimonial videos that build trust and credibility through real voices and real stories. From customer success pieces to founder spotlights, our approach keeps the focus on genuine experience — capturing emotion, honesty, and impact in a way that strengthens your brand and drives belief.
Services
We turn ideas into motion. From concept to final cut, our team handles every step of the process with a mix of craft, hustle, and clarity. Whether it’s a national campaign, a scrappy social series, or a live-streamed event, we bring the same attention to detail and storytelling instinct to every project. Our work lives at the intersection of creativity and execution - where great ideas actually get made.
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Every great production starts with a strong idea. Our creative development team transforms business objectives into compelling concepts that connect with audiences. From the first brainstorm to the final script, we shape stories that are visually dynamic and strategically sound.
We handle concept development, scripting, storyboarding, and tone-of-voice alignment to ensure every piece of creative feels intentional and on-brand. Whether the goal is to spark emotion, drive conversions, or clarify complex ideas, our development process blends insight and imagination to build a strong creative foundation before a single frame is shot.
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We offer full-service production capabilities designed to fit any scale — from nimble, run-and-gun crews to large, multi-day studio shoots. Our team handles every element of production: location scouting, permitting, crew assembly, lighting, cinematography, art direction, and on-set management.
With years of experience filming across the country and beyond, we know how to bring efficiency and creativity to any environment. We thrive on collaboration, adapting our approach to meet the needs of agencies, brands, and startups alike. The result: polished, visually compelling content that feels elevated, authentic, and purposeful.
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Our post-production process brings every frame to life. We handle editing, color correction, sound design, motion graphics, and finishing for all formats — from broadcast TV to TikTok.
Our editors and colorists understand how to pace a story and give it rhythm, while our sound designers and mixers make sure it feels immersive and cohesive. We also manage versioning and delivery for multiple platforms, ensuring seamless rollout across social, digital, and connected TV. Whether we’re cutting a 15-second spot or a long-form branded film, our focus is on clarity, emotion, and flow.
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When ideas need to move beyond the limits of live action, our animation and motion design team brings them to life through crafted visual storytelling.
We create 2D and 3D animations, logo stings, motion graphics packages, and explainer videos that help brands communicate with clarity and style. From sleek typography-driven spots to full character animation, our team designs visuals that match your brand’s tone and aesthetic. Motion design is more than a visual tool - it’s a way to make complex ideas simple and memorable.
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The right people bring a story to life. We handle all aspects of casting — whether it’s finding professional actors, real people, or influencers who reflect your brand’s audience and voice.
Our casting process focuses on authenticity, representation, and performance. We manage outreach, auditions, and contracts to make production seamless. From high-profile campaigns to grassroots projects, we source talent that feels natural on camera and connects with viewers in a genuine way.
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We go beyond production to help brands deliver smarter, platform-specific creative. Our team manages campaign rollout and optimization across every channel - TV, CTV, digital, and paid social.
That means delivering tailored versions for each platform, testing creative performance, and ensuring consistency in tone, quality, and brand identity. We act as a creative partner from start to finish - ensuring the story we tell together reaches its audience effectively and performs in the real world.
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Our live streaming services allow brands, creators, and organizations to connect with audiences in real time - with broadcast-quality reliability. We handle the full process: multi-camera setups, switching, graphics integration, remote feeds, and live broadcast direction.
Whether it’s a product launch, concert, panel discussion, or hybrid event, we manage both the technical infrastructure and the creative presentation. Our team ensures every stream runs smoothly across platforms like YouTube, Vimeo, LinkedIn, and private branded players. From pre-production planning to post-stream deliverables, we make live content feel seamless, dynamic, and on-brand.
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Our photography team captures striking, intentional imagery built to complement your video campaigns or stand alone. From lifestyle and product shoots to portraits and professional headshots, we create visuals that tell a story in a single frame.
We handle every step - from pre-production and lighting design to on-set direction and retouching - ensuring each image aligns with your brand’s look and tone. Whether it’s campaign key art, editorial photography, event coverage, or headshots for executives and talent, we deliver polished assets ready for web, social, and print use.
Clients
Process
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Discovery
Send us your brief and we will have a discovery call to build an estimate for your production.
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Pre-Production
Our team will write, storyboard, cast, crew hire, and set a production timeline.
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Production
We begin principle photography and execute our shoot day.
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Post Production
We will edit through three rounds of revisions and deliver final deliverables.
FAQs
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We’re not just a production company — we’re storytellers obsessed with making brands feel alive on screen. Based in New York City, Of Interest is a full-service video production company specializing in short-form storytelling, commercial production, branded content, and creative campaigns for clients who want work that looks and feels real.
With over a decade of agency experience, we bring strategy, taste, and execution to every stage — from concept and casting to production, post, and delivery. Whether it’s a national campaign, a startup launch film, or a social-first ad series, we approach each project with the same goal: to tell your story clearly, beautifully, and with purpose.
Our NYC-based crews move fast, adapt to any scale, and bring cinematic precision to every project. We’ve partnered with brands across lifestyle, tech, and culture to produce commercials, branded films, corporate content, and social campaigns that perform across every platform. From the first idea to the final export, we make the process seamless — collaborating closely with clients, agencies, and creative partners to create work that connects emotionally, performs strategically, and lasts.
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As a New York City–based video production company, we create just about every type of video imaginable; from commercials and brand stories to corporate films, explainers, and documentaries. Our work spans B2B and B2C industries alike, bringing cinematic craft and strategic insight to each project. Whether it’s a product launch, testimonial, animation, or full-scale campaign, we tailor every production to fit the story, the audience, and the goal.
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Most projects take between five to seven weeks from concept to delivery. Timelines can shift based on scope and creative needs, and we’re always flexible; moving faster or slower to match each client’s workflow.
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Yes, we travel. While we’re proudly based in New York City, our team regularly produces projects across the country and abroad. Whether it’s a local shoot in Chicago or a multi-day production overseas, we’re built to move efficiently and adapt to any location, scale, or environment.
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Definitely. Most of our clients collaborate with us remotely through email, calls, or video chats — but if you’d rather meet in person, we’re all for it. We’re flexible and happy to work however you like to keep things moving smoothly.
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Producing a great video takes strategy, collaboration, and attention to detail — and no two projects are the same. As a New York City–based production company, our process is designed to stay flexible while keeping quality consistent from start to finish.
Research & Development – Every project begins with discovery. We dig into your goals, audience, and message to shape the creative direction. This is where concepting, scripting, storyboarding, and location scouting take place.
Pre-Production – Once the concept is locked, we handle the logistics. From casting and scheduling to sourcing gear and securing permits, we manage every detail to make production seamless.
Production – On set, our team captures everything with cinematic precision using top-tier cameras, lighting, audio, and drone technology. Each shoot is tightly organized and communication-driven, ensuring every frame serves the story.
Post-Production – This is where everything comes together. We edit, color, mix, and design sound to bring the vision to life. Motion graphics, animation, and visual effects add the finishing touches — delivering a polished, ready-to-launch final cut.
Contact us
Email
hello@weareofinterest.com
Phone
(414)581-6534
Location
New York, New York